Top Social Media Tools You Need to Use in 2022

Social media isn’t just social media anymore. It isn’t just a platform for entertainment anymore. It has become a marketing hub for aspiring and successful marketers. Moreover, according to many researches and statistics, it is said that every business marketing strategy must include social media strategy. That said, it is also crucial that you get your hands on some essential social media tools to reach your target audience, engage with them, and get conversions. Since standing out in the crowd is what you need, you also need to choose stand-out tools. The truth be told, almost everyone out there uses social media tools, even your competitors. However, that is not how you decide which management tools to use. As a person, your budget and scope could be different. Moreover, as a marketer, the social media tool you choose must align with your marketing strategy, goals, and requirements.

Furthermore, with so many social media tools out there, how do you decide which tool to use and which to pass on to? That’s where we come into the picture. Thus, we have enlisted some of the top and best social media tools so that you can manage your social media accounts, marketing, and campaigns. Moreover, you can decipher which social media tools you need the most with these details. Hence, let’s look at these SMO tools and get ready to create brand awareness, lead generations, and turn potential customers into loyal customers.

The Best Social Media Tools

1. Rafflepress

social media tools

RafflePress is a WordPress giveaway plugin with a drag-and-drop giveaway designer and templates. Moreover, it’s utilized to assist businesses in expanding their email lists and drive traffic to their websites. Its verified bonus actions function is a standout feature, as it rewards participants with more contest entries. Thus, it helps to follow you on social media and share your giveaway.

Price: Rafflepress has a plus edition that costs $49 per year, a pro version that costs $99 per year, a growth version that costs $199 per year, and a lifetime version that costs $449.

2. Hootsuite


Hootsuite enables businesses to analyze their customers and better understand their emotions and engagement with their brand. However, it’s critical to dispel any preconceived beliefs the client may have about your brand. Thus, Hootsuite does an excellent job cramming a lot of functionality into a simple, easy-to-understand user interface.

Price: The base subscription, which includes 1 user and 10 social profiles, as well as unlimited scheduling, starts at $19 per month.

3. Smash Balloon

social media tools

You may use this social media widget to immediately incorporate social media feeds into your WordPress blog. As a result, it aids in converting website visitors into social media followers. Furthermore, in the end, everything falls down towards your social media followers. Since it opens ways to exciting collaborations and is a booster in gaining trust from potential customers.

Price: Smash Balloon offers a personal version for $98 per year in which there are 5 plugins, a business version for $198 per year, a smash version for $398 per year, and an all-inclusive package for $598 per year.

4. Social Status

social status

By doing a complete study of your profiles, this SMM solution aids in the automation of social media reporting. Moreover, the tool supports Facebook, Instagram, YouTube, and Twitter. Since one is always trying to find ways to promote youtube channel for more views. Therefore, Social Status analyses four levels of data: the profile, ads, competition, and influencer, and delivers personalized reports for each. Thus, this is one of the best social media tools that you need to use.

Price: For ten social media profiles, prices start at $29 per month.

5. OptinMonster

social media tools

OptinMonster is a perfect lead generation tool. Moreover, it assists you in engaging visitors at the optimal time. It allows you to develop gorgeous onsite marketing campaigns, including templates, a campaign builder, laser-focused targeting, and smooth website integration.

Price: The basic plan is $9 per month, $19 per month for the plus version, $29 per month for pro, and $49 per month.

6. SociAlert


Now here’s the social media tool of your dreams. SociAlert is a tool that allows you to keep track of your hashtags, keywords, and social profiles. Furthermore, SociAlert is the tool to use if you want to cut through the social noise and focus on the success of your keywords and hashtags. Hashtag tracking can assist firms in expanding their digital footprint and reaching out to new customers. Using appropriate industry-related keywords, you can utilize this social media tool to increase the reach of your social media posts. The application creates a report that includes the number of posts, impressions, users, reach, and top mentions, all of which will aid in the success of your next marketing campaign.

Price: A starting subscription with two accounts and hashtag trackers starts at $9.95 per month.

7. ZeroFox


This technology integrates with social media sites to help businesses identify and protect themselves against hackers. It also safeguards the reputations of businesses by aggressively eliminating inappropriate content and shielding your followers from crooks and scammers.

Price: You can contact ZeroFOX according to your needs for prices.

8. Tailwind

social media tools

Tailwind is an excellent Pinterest-specific automatic planning and inquiry tool. Thus, it will suggest the optimal times to post to reach out to your target audience. Furthermore, they only provide Instagram and Pinterest scheduling choices.

Price: The pro package, which includes only one Instagram and one Pinterest profile, starts at $14.99 per month.

9. Agorapulse

social media management

This social media platform includes all necessary software for publishing, reporting, monitoring, and team collaboration. A single social inbox, intuitive publishing, social listening, and intelligent analytics are included. Therefore, this is one of the must-have social media tools.

Price: Agorapulse offers a free version, a $79/month pro version, a $159/month premium version.

10. PromoRepublic

tools to manage social media

Influencers, freelancers, and small enterprises can use PromoRepublic as a social media marketing tool. They provide photo editing, collaboration, and scheduling features. Hence, PromoRepublic should definitely be on your list of social media tools if you own a local business.

Price: For ten social media profiles and two team members, prices start at $49 per month.


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