We all have heard about the word Search Engine Optimization(SEO) but don't know What is SEO. Hence, we can start with the simple word called Search; Search is one of the primary ways users navigate the web. Thus, Search engine optimization is the key to digital marketing.

WHAT IS SEO?

Do you want to learn about SEO? Therefore, the first step is to dive into the definition of "what is SEO" and "how it works?" Search engine optimization improves a site's rankings in search engines such as Google. It is the art and science of getting our page higher in the search engine's organic(non-paid) section, hence attracting traffic to the website. By improving your Search Engine Optimization, you can enhance your visibility on the search engines.

THE BENEFITS OF SEO

You have to create your sites and pages according to Google's algorithms for online marketing. Hence, while searching for a particular intel, users use essential keywords, which further become the highlights of search engine optimization.

• SEO enables high-quality traffic and increases organic discovery on your page. 
• SEO also provides ROI(Return on Investment). ROI is a fundamental factor while evaluating our online marketing channels. Hence, with an impressive ROI, the website can rank higher. 
• SEO also improves credibility and trust. Hence, it is necessary to trust search engines and a high-quality product or service that builds credibility among users.
• SEO's objective goal is to hit the entire Marketing Funnel.
• SEO enables 24/7 smooth growth of your website.
• Search Engine Optimization is a long-term digital marketing strategy.

CORE ELEMENTS OF SEO

Furthermore, the difference between SEO and paid advertising is that It is "organic ranking," non-paid. To understand more profoundly how it works, you have to know its core elements, viz. ON-PAGE AND OFF PAGE .

ON PAGE SEO

The 'On-Page' focuses on building your content to improve your ranking. 'On-Page' involves keywords in your content and writings. Hence, it makes sure that your metatags and titles are keyword-rich and eloquent. This goes beyond your content marketing to the deeper levels of your site's HTML.

OFF-PAGE SEO

'Off-Page' is vital for SEO's success. It involves what is happening off of your website, like earning backlinks. Hence, Through these links, you can create content that people want to share and build relationships. However, it takes a lot of legwork but is necessary for your page.

SEO STRATEGIES

Often people use different tactics and SEO strategy to skyrocket their page for gains. Some would take quick profits, and some people would take a long road to their page's success. Hence, SEO comes with two FUNDAMENTAL strategies, i.e., White Hat and Black Hat.

WHITE HAT

In White Hat strategy, people follow a long-term entrepreneurial path, enabling them to build a sustainable online business. Furthermore, people who opt for White Hat that focus on the content for their audience, such as well labeled and written content, good keywords, and directing their audience to the context according to search engine rules.

BLACK HAT

People use covert practice in the Black Hat optimization strategy to rank their page on the top. These sneaky tactics include keyword stuffing, link scraping, and sometimes plagiarizing. Furthermore, it might get you some traffic but for the short term. Hence, google ends up penalizing and even blacklisting the site.

HOW SEO WORKS?

Search Engines provide high-quality content to their users. Henceforth, it will evaluate the best site to provide the relevant content to the users. Therefore, the search engine will scan and crawl to various websites to understand the website's relevance. This helps search engines deliver more relevant results to users searching for specific topics or keywords. Similarly, it will scan the site to evaluate how easy it is to navigate and read. Hence, rewarding user-friendly sites with higher rankings on SERPs. Moreover, SERPs are Search Engine Results Pages, which list the main components when a user searches for a specific keyword or topic.

• CONTENT MARKETING

The more adequate and efficient content pieces on your site, the more likely the search engines will rank your pages higher. Likely, the more engaging content you have on your site, the more visitors will spend some time on your page. Hence, your content should be well-written and SEO-friendly. Most importantly, sufficient keywords and phrases will highlight your website among other websites. Another vital factor is how regularly you post your content. Therefore, your content should be efficient and fresh with contemporary topics.

• BE PATIENT

Keep in mind that the magic of SEO takes time; you won't experience any overnight gains. Also, consider that your content is valuable and relevant to the users. Hence, it can take months to bear the fruits of your SEO-worthy content.

Therefore, through this brief guidebook , you can have a gist of 'what is SEO' and 'how to use SEO.' Hence, it will assist you with your beginning content and website-making procedure for your digital marketing business. It may take a long time to yield results but trust me, the perfect SEO-friendly content and white hat will do the trick.